Applebee’s

Applebee's is a casual dining restaurant franchise that serves a variety of American dishes, including appetizers, burgers, and entrees, offering a relaxed and family-friendly atmosphere for dining out with friends and family.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

$2,428,000

$7,084,000

Initial franchise fee

$35,000

Royalty fee

4.00%

Advertising fee

4.25%

Revenue (AUV)

vs.

for

franchises

Operating Profit

vs.

for

franchises

Franchised units

1542

(

)

(

)

vs. 2 years ago

Company-owned units

Total units

1542

UNITS

This is how many units the franchise has in total

Franchised units

Company-owned units

Total units

2024

1542

1575

1515

1584

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

Applebee’s

Food & Beverage

franchises

franchises

Revenue

- COGS

Gross Profit

- Labor costs

- Other costs

Operating Profit

Sales : Investment ratio

Investment Payback

Franchise Disclosure Document

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COMPETITORS OF

Applebee’s

Franchise

1542

No growth

$35,000

$2,428,000

$7,084,000

Undisclosed

n.a.

$40,000

$540,000

$1,215,000

Undisclosed

20%

$30,000

$804,000

$1,085,000

Undisclosed

n.a.

$30,000

$217,000

$436,000

Undisclosed

157%

$35,000

$261,000

$1,193,000

Undisclosed

-9%

$40,000

$2,648,000

$6,802,000

Undisclosed

-7%

$150,000

$2,540,000

$5,933,000

Undisclosed

606

-8%

$30,500

$745,000

$1,819,000

Undisclosed

-16%

$45,000

$482,000

$2,921,000

Undisclosed

475

$20,000

$182,000

$466,000

Undisclosed

101

-42%