Baja Fresh

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Founded

1990

Started franchising

1995

Sub industry
Mexican

Baja Fresh is a fast-casual restaurant franchise that serves Mexican-inspired dishes, including burritos, tacos, and salads, offering fresh and flavorful options made with high-quality ingredients and bold flavors.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$208,000
 - 
$1,113,000

Initial franchise fee

?

$30,000

Royalty fee

?

5.00%

Advertising fee

?

4.00%

Revenue (AUV)

?

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Undisclosed

vs.

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for

Mexican
franchises

Operating Profit

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Undisclosed

vs.

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for

Mexican
franchises
Franchised units

?

67

+
-26%
(
-23
)
-26%
(
-23
)

vs. 2 years ago

Company-owned units

?

11

Total units

?

78

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2024

67

11

78

77

7

84

90

7

97

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

Baja Fresh
Food & Beverage
franchises
Mexican
franchises

Operating Profit

?

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Undisclosed

Sales : Investment ratio

?

Undisclosed

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n.a.

Investment Payback

?

Undisclosed

n.a.

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Franchise Disclosure Document

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2,124 franchises
Franchise fees
Total investment

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150+ industry benchmarks
Revenue (AUV)

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Profitability metrics

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Investment Payback (ROI)

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Priority support

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Franchise
Units
Growth
Initial fee
Investment
Revenue (AUV)
Gross Profit

67

+
-26%
-26%
No growth

$30,000

$208,000

-

$1,113,000

Undisclosed

Pro
Pro

ADDITIONAL INFORMATION

Home based franchise

Passive investment opportunity

Item 19 available

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