Dairy Queen

Dairy Queen is a fast-food franchise known for its soft-serve ice cream, Blizzard treats, and burgers, offering a menu of indulgent treats and satisfying meals.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

$1,516,000

$2,542,000

Initial franchise fee

$45,000

Royalty fee

4.00%

Advertising fee

5% to 6%

Revenue (AUV)

vs.

for

franchises

Operating Profit

vs.

for

franchises

Franchised units

1967

(

)

(

)

vs. 2 years ago

Company-owned units

Total units

1969

UNITS

This is how many units the franchise has in total

Franchised units

Company-owned units

Total units

2024

1967

1969

1965

1967

1952

1954

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

Dairy Queen

Food & Beverage

franchises

franchises

Revenue

- COGS

Gross Profit

- Labor costs

- Other costs

Operating Profit

Sales : Investment ratio

Investment Payback

Franchise Disclosure Document

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COMPETITORS OF

Dairy Queen

Franchise

1967

No growth

$45,000

$1,516,000

$2,542,000

Undisclosed

n.a.

$60,000

$477,000

$740,000

Undisclosed

n.a.

$20,000 - $40,000

$210,000

$3,300,000

Undisclosed

$35,000

$171,000

$716,000

Undisclosed

-20%

$25,000

$419,000

$630,000

Undisclosed

216

-9%

$15,000 to $30,000

$96,000

$633,000

Undisclosed

$30,000

$243,000

$645,000

Undisclosed

155

-6%

$39,500

$156,000

$549,000

Undisclosed

187

$35,000

$318,000

$2,369,000

Undisclosed

-10%

$30,000

$271,000

$931,000

Undisclosed

168

-17%