Wetzel&#x27;s Pretzels

Pretzel bakery franchise offering freshly baked pretzels, pretzel dogs, and other pretzel-based snacks, providing a tasty and satisfying treat.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

$61,000

$838,000

Initial franchise fee

$40,000

Royalty fee

5% to 7%

Advertising fee

5.00%

Revenue (AUV)

vs.

for

franchises

Operating Profit

vs.

for

franchises

Franchised units

346

12%

(

)

12%

(

)

vs. 2 years ago

Company-owned units

Total units

386

UNITS

This is how many units the franchise has in total

Franchised units

Company-owned units

Total units

2024

346

386

322

360

310

343

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

Wetzel's Pretzels

Food & Beverage

franchises

franchises

Revenue

- COGS

Gross Profit

- Labor costs

- Other costs

Operating Profit

Sales : Investment ratio

Investment Payback

Franchise Disclosure Document

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COMPETITORS OF

Wetzel's Pretzels

Franchise

346

12%

No growth

$40,000

$61,000

$838,000

Undisclosed

$55,000

$235,000

$712,000

Undisclosed

-24%

$40,000

$1,090,000

$2,168,000

Undisclosed

$40,000

$566,000

$830,000

Undisclosed

-33%

$35,000

$165,000

$1,152,000

Undisclosed

$40,000

$725,000

$1,310,000

Undisclosed

$30,000

$435,000

$713,000

Undisclosed

$45,000

$352,000

$519,000

Undisclosed

$29,500

$302,000

$707,000

Undisclosed

-19%

$30,000

$193,000

$606,000

Undisclosed