The Counter

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Founded

2001

Started franchising

2005

Industry
Food & Beverage
franchises
Sub industry
Burger
franchises

Custom burger restaurant franchise allowing guests to build their own gourmet burgers with a wide selection of toppings and sauces.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$711,000
 - 
$1,984,000

Initial franchise fee

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$25,000 - $35,000

Royalty fee

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6.00%

Advertising fee

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1% - 3%

Revenue (AUV)

?

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Undisclosed

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Operating Profit

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Sales : Investment ratio

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Investment Payback

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Franchised units

?

14

+
-42%
(
-10
)
-42%
(
-10
)

vs. 2 years ago

Company-owned units

?

2

Total units

?

16

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2024

14

2

16

19

0

19

24

1

25

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

The Counter
Food & Beverage
franchises
Burger
franchises

Operating Profit

?

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Undisclosed

Franchise Disclosure Document

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Total investment

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Revenue (AUV)

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Gross margin

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Operating profit

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Sales : Investment Ratio

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Investment Payback (ROI)

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