The Counter

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Founded

2003

Started franchising

2005

Sub industry
Burger

Custom burger restaurant franchise allowing guests to build their own gourmet burgers with a wide selection of toppings and sauces.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$711,000
 - 
$1,984,000

Initial franchise fee

?

$25,000 - $35,000

Royalty fee

?

6.00%

Advertising fee

?

1% - 3%

Revenue (AUV)

?

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Undisclosed

vs.

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Burger
franchises

Operating Profit

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Undisclosed

vs.

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for

Burger
franchises
Franchised units

?

14

+
-42%
(
-10
)
-42%
(
-10
)

vs. 2 years ago

Company-owned units

?

2

Total units

?

16

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2024

14

2

16

19

0

19

24

1

25

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

The Counter
Food & Beverage
franchises
Burger
franchises

Operating Profit

?

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Undisclosed

Sales : Investment ratio

?

Undisclosed

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n.a.

Investment Payback

?

Undisclosed

n.a.

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Franchise Disclosure Document

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2,124 franchises
Franchise fees
Total investment

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150+ industry benchmarks
Revenue (AUV)

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Profitability metrics

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Investment Payback (ROI)

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Priority support

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Franchise
Units
Growth
Initial fee
Investment
Revenue (AUV)
Gross Profit

14

+
-42%
-42%
No growth

$25,000 - $35,000

$711,000

-

$1,984,000

Undisclosed

Pro
Pro

ADDITIONAL INFORMATION

Home based franchise

Passive investment opportunity

Item 19 available

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